| Sinópsis |
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Análisis del impacto del COVID19 en el canal tradicional en México
Desde el primer caso de COVID19 en México a mediados de febrero, este virus ha impactado en todo, pero sobre todo en el ámbito social y económico. En el social todavía seguimos con precaución, mascarilla, lavado de manos y distancia social y en el ámbito económico ha revolucionado la manera de comprar, la frecuencia e incluso los productos comprados.
Ha cambiado la forma de consumir de las personas e incluso en el pago, aumentando la compra online, multiplicando la aceleración de la digitalización de las empresas. Pero ¿cómo ha influido en un sector tan tradicional como las tiendas de abarrotes?
En Frogtek Analytics somos capaces de medir el impacto del coronavirus en el canal tradicional a través del seguimiento de todas las transacciones en las tiendas de abarrotes que tenemos distribuidas a lo largo de todo México.
A continuación dejamos este informe que realizamos en la semana 17 correspondiente a la semana del 19 al 25 de abril.
Cualquier duda, puedes enviarnos un email a info@frogtek.org
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